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HR Leader (e.g., HR Director, Head of HR, VP of HR)

Marketing Leader (e.g., Marketing Director, Head of Marketing, VP of Marketing)

Do you have a specific team or group responsible for managing how your company attracts, hires, and engages employees throughout their time here (from recruitment to when they leave the company)?

Our team is just beginning to focus on shaping how our company is seen as an employer.

Our team is actively working to improve our company's image as an employer.

Our team is highly experienced in strategically managing all aspects of our company's image as an employer.

Regularly (Ongoing): We continuously monitor perceptions through surveys, feedback, and data analysis.

Quarterly: We conduct formal assessments every three months to track progress.

Annually: We conduct a comprehensive assessment once a year.

Occasionally: We conduct assessments sporadically, as needed.

Rarely or Never: We rarely or never conduct formal assessments.

Yes, we have comprehensive and documented guidelines.

We have some informal guidelines, but they are not fully documented.

No, but we plan to develop formal guidelines within the next two years.

No, we are not currently prioritizing the development of such guidelines within the next two years.

Sincere - Down-to-earth, honest, and cheerful

Exciting - Daring, spirited, imaginative, and up-to-date

Competent - Reliable, intelligent, successful, and efficient

Sophisticated - Upper-class, charming, and smooth

Rugged - Tough, strong, outdoorsy, and adventurous

Yes, we have a clear, documented statement, and we actively share it across various internal and external channels.

Yes, we have a documented statement, but it is not consistently or widely shared.

No, we do not have such a statement, but we are planning to develop one within the next two years.

No, we do not have such a statement, and we are not currently prioritizing its development within the next two years.

Yes, and we actively use the findings to shape how we present our company as an employer.

Yes, but the findings from our research are not consistently or widely used.

No, but we are planning to conduct this type of research within the next six months.

No, and we are not currently prioritizing this type of research within the next six months.

Yes, and we actively use this plan to guide our creation of employer-related materials and programs.

Yes, but this plan is not consistently or widely used.

No, but we are planning to develop such a guiding document within the next six months.